However, Snapcodes utilize an app that many people already use on a regular basis, as Snapchat has 166 million average daily active users that open the app on an average of 18 times a day. Not to mention there were a large variety of apps to choose from in the App Store. With QR codes, users had to download a QR code reader app for the sole purpose of reading codes. Snapcodes are a new and improved version of a QR code. With Snap to Unlock, a Snapchatter will snap a Snapcode to unlock exclusive branded content. Users and brands alike can create a Snapcode, which links to a URL. Every Snapchat user has a Snapcode that links to their account, and someone can add a friend on Snapchat by scanning his or her friend’s Snapcode. Snap to Unlock technology utilizes Snapcodes. Snap to Unlock isn’t brand-new, as it has been available since the end of last year, but it still promises exciting potential. Future articles will address the rest of the new features.

This article discusses the new feature Snap to Unlock.

Below is a list of all of the new and exciting marketing features Snapchat released: As promised, here is part two of advertising on Snapchat. Note: This article contains my own research and views, and does not necessarily represent the views of Laughlin Constable. Written by Tori Johnston, Digital Intern at Laughlin Constable

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